Digital Planet

a journal of digital life

Saturday, April 23, 2005

Blogs Will Change Your Life

Look past the yakkers, hobbyists, and political mobs. "Your customers and rivals are figuring blogs out. Our advice: Catch up...or catch you later," said Business Week of May 2 edition.

It's time for a frank talk. And no, it can't wait. We know, we know: Most of you are sick to death of blogs. Don't even want to hear about these millions of online journals that link together into a vast network. And yes, there's plenty out there not to like.

Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they're simply the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business -- including yours.

There are some 9 million blogs out there, with 40,000 new ones popping up each day. Some discuss poetry, gadget, culinary, others constitutional law. And, yes, many are plain silly. "Mommy tells me it may rain today. Oh Yucky Dee Doo," reads one April Posting.

Besides, give the paranoids their due. The overwhelming majority of the information the world spews out every day is digital -- photos from camera phones, PowerPoint presentations, government filings, billions and billions of e-mails, even digital phone messages.

With a couple of clicks, every one of these items can be broadcast into the blogosphere by anyone with an Internet hookup -- or even a cell phone. If it's scandalous, a poisonous e-mail from a CEO, for example, or torture pictures from a prison camp, others link to it in a flash. And here's the killer: Blog posts linger on the Web forever.

However, Blog will not only change your business, but also change your life. Your thought. Even yourself. Now and forever.